Security’s work, showing up as pipeline.
Every Trust Center view, NDA and answered review ties back to a contact and a CRM deal. See which trust activity moves revenue — and prove it to anyone who asks.
The business case, built in
Stop arguing that trust work matters. Show the number.
Trust activity has always influenced deals — it just never showed up anywhere. Attribution by contact puts it on the same dashboard as the rest of your pipeline.
Figures illustrate typical patterns on connected CRMs; your dashboard computes them from your own deals.
Deal attribution
Connect the CRM. The story writes itself.
One OAuth connection to HubSpot or Pipedrive and trust events start matching to contacts and open opportunities. Pipeline influenced, closed-won influenced, cycle-time delta — per trust center or across your whole hub. Salesforce is on the roadmap.
- Pipeline & closed-won influenced — revenue that touched trust activity
- Hub or center scope — roll up across business units or drill into one
- Cycle-time delta — how much faster trust-engaged deals close
Visitor journeys
Know who’s evaluating before they tell you.
Follow each buyer's path through your Trust Center — which pages they read, which documents they request, where they drop off. When three people from the same account show up in a week, your rep knows it's time to call.
- Journey funnel — landing to registration, with drop-off at every step
- Account-level signals — multiple visitors from one company, surfaced
- Document engagement — which proof actually gets read, and for how long
Review performance
Measure the reviews. Then make fewer of them necessary.
Track turnaround time and answer quality across every questionnaire and conversation — and see the content gaps behind the questions buyers keep asking by hand.
- Turnaround & SLA — per-team response times on every review, proven
- Content gaps — the questions your trust content can't answer yet
- Deflection trend — watch self-serve absorb what used to be manual
9 surveys asked · no library entry or source
7 surveys asked · no library entry or source
4 surveys asked · no library entry or source
Get started
Put trust on the deal record.
Connect your CRM, publish your Trust Center, and watch security's work show up where the business already looks: the pipeline.