Analytics Trust, on the deal record

Security’s work, showing up as pipeline.

Every Trust Center view, NDA and answered review ties back to a contact and a CRM deal. See which trust activity moves revenue — and prove it to anyone who asks.

HubSpot & Pipedrive syncAttribution by contact, not guesswork
app.oathly.ai / deal attribution
$2.4Mpipeline influenced
$860Kclosed-won influenced
68%deals with multi-touch trust activity
−9 dayscycle vs. deals without
Meridian Health — PlatformOpportunity · Security review · synced from HubSpot
$128,000
Viewed SOC 2 Type II report — sarah.chen@meridian.health14d
Pen test requested — NDA signed, access granted12d
SIG Lite returned — 214 questions answered in 41 min6d
2 follow-ups resolved in conversation, on the record2d

The business case, built in

Stop arguing that trust work matters. Show the number.

Trust activity has always influenced deals — it just never showed up anywhere. Attribution by contact puts it on the same dashboard as the rest of your pipeline.

0of closed deals touched the Trust Center before signature
−9 daysaverage cycle on deals with self-serve trust activity
0more engaged accounts identified before they raise their hand
0of trust events written back to the CRM deal

Figures illustrate typical patterns on connected CRMs; your dashboard computes them from your own deals.

Deal attribution

Connect the CRM. The story writes itself.

One OAuth connection to HubSpot or Pipedrive and trust events start matching to contacts and open opportunities. Pipeline influenced, closed-won influenced, cycle-time delta — per trust center or across your whole hub. Salesforce is on the roadmap.

  • Pipeline & closed-won influenced — revenue that touched trust activity
  • Hub or center scope — roll up across business units or drill into one
  • Cycle-time delta — how much faster trust-engaged deals close
See the CRM integrations
revenue influenced · synced from HubSpot
$2.4Mpipeline influenced · QTD
$860Kclosed-won influenced
41deals with trust touches
NovDecJanFebMarAprMayJun

Visitor journeys

Know who’s evaluating before they tell you.

Follow each buyer's path through your Trust Center — which pages they read, which documents they request, where they drop off. When three people from the same account show up in a week, your rep knows it's time to call.

  • Journey funnel — landing to registration, with drop-off at every step
  • Account-level signals — multiple visitors from one company, surfaced
  • Document engagement — which proof actually gets read, and for how long
visitor funnel · 30 days
1
Landing page
1,000
2
Security overview
720−28%
3
Compliance certs
480−33%
4
Documents
320−33%
5
Registration
190−41%
Top path:HomeSecurityComplianceRegister124 journeys

Review performance

Measure the reviews. Then make fewer of them necessary.

Track turnaround time and answer quality across every questionnaire and conversation — and see the content gaps behind the questions buyers keep asking by hand.

  • Turnaround & SLA — per-team response times on every review, proven
  • Content gaps — the questions your trust content can't answer yet
  • Deflection trend — watch self-serve absorb what used to be manual
How reviews get answered
Content gaps
Where is EU customer data stored, and can it stay in-region?

9 surveys asked · no library entry or source

Create library entry
Do you maintain a public sub-processor list?

7 surveys asked · no library entry or source

Create library entry
What are your RTO and RPO targets?

4 surveys asked · no library entry or source

Create library entry

Get started

Put trust on the deal record.

Connect your CRM, publish your Trust Center, and watch security's work show up where the business already looks: the pipeline.